Size Five Games

SIZE FIVE is a BAFTA-winning indie video game developer.

You can check out the games we've made below, find out a little more about us here, or join in our snazzy forums here.

My email address is

You can also totally follow me on Twitter:

Advice to youTubers and Streamers, from a Dev

Jul 302015


Hello there! As you may know, I recently released The Swindle. It’s doing really well thank you, lots of people love it and it’s getting great reviews. PHEW.

We’re all in this together – you’re good for me because you help spread the word of my game, and I’m good for you because I save you cash when making your videos by flinging over a free key. I thought it might be useful for youTubers to know what the situation is like from my end, so you can plan your emails to devs accordingly, and get more keys, which will help you make more brillo videos of the latest games.

1. As launch day approached, my inbox started to fill up. On Launch Day, it went MAD with people dropping me a line asking for a code. Most of them are legit, but the situation with scammers has gotten so much worse since I last made a game. My inbox was flooded with people pretending to be TotalBiscuit-this, or PewDiePie-that. NOTE: it’s not just the bigwigs, people are even pretending to be smaller youTubers, to skim the key off you. Ropey email addresses pointing to YOUR channel, asking for keys, silent when asked for verification.

SO: please make it REALLY easy for me to confirm you’re legit. Put your contact email in your About page, and link me to that in your email so I can compare the two. Without that, we have to jump through hoops where you tweet me or something and it just takes loads of back-and-forth, and neither of us have the time for that.

(there’s a Business Email section on youTube which I understand and do use, but bear in mind there’s a fiddly CAPTCHA for me to fill in which is an extra layer of annoyance. If you *can* just put ‘yourName at gmail dot com’ in plain sight in the About text, that’s a winner)

2. This won’t be the same for most devs, but I don’t care how many subscribers you’ve got. If you’ve got 42 followers and you want to do a Let’s Play of The Swindle, drop me a line. If just one person who watches your video buys it, I’ve broken even. Two people, and I’ve made MONEY, and that’s a gamble I’m happy to take.

Also, it’s GREAT to see and hear people playing my game. Talking about it. Generating buzz. That’s all helpful but it’s also heartwarming at what is quite an emotionally-tricksy time.

Secondly, I remember when I released Time Gentlemen, Please! and big sites wouldn’t give me the time of day. It was only after working my way up through the little guys who took the time to play it and write about it (we wrote about things, back in those days, on keyboards) that the bigger sites started to take notice. I’ll never forget that, and am totally happy to help people get a foot on the ladder where I can.

3. Don’t fill your email with guff. Who you are, a quick short link to your youTube channel and what type of key you’re after (Steam or Console, for example) is all that’s needed. I’d love to, but I don’t really have time right now to watch your previous videos, so it’s cheap to buy tramadol without a prescription Keep it snappy.

Don’t lie. Don’t say you’re a youTube Partner who expects to have 1,000,000,000 views by the end of the year, because when I click your channel and see you have 42 subscribers there’s no way you’re getting that key you would otherwise have easily gotten, because now I think you’re a liar and suddenly I don’t really trust you to actually make a video.

Likewise, have some videos up. I’m not really going to be sending you a key if you haven’t uploaded anything in six months, and your channel has three videos. That looks like a scammer.

4. Be polite. Say “please” when you ask for the key, and when you receive one, say “thank you”. You wouldn’t believe the number of messages I got saying “Yo give me a key for The Swindle, I want to stream it” and zero pleasantries. If I’m sending you £11.99 of gamingy goodness and helping you out with your channel to boot, please be polite about the whole thing? Same goes for me, too. I appreciate you’re helping me out by promoting the game, generating buzz, so the least you can expect from devs is the same level of civility.

I dunno. I think I’ve been quite forgiving of all that, but I can see other devs won’t be.

5. Please be patient. I am one guy doing this on my own. Even if I wasn’t, it’ll likely be down to one person at most studios. Sometimes I am asleep. Sometimes I am not doing my emails. Sometimes I am churning through the 100 messages that have accumulated over the last hour. It might take me some time to get back to you.

6. You lot are brilliant. Please remember that. You’re helping me out SO MUCH by playing, tweeting, talking about my game and I am forever grateful for that. So always be bold and brash and email me and say hello. I love hearing from people interested in my game.

7. Let us know when it’s live! We like to see people enjoying our games! We like to spread it around our community, which will bring viewers to you! I assume you think I’m too busy to watch your video and I probably am right now, but I might click it and love it and spread it to my followers!

Your main takeaway from this: I am getting plagued by scammers. Please make it IMPOSSIBLY EASY for me to verify you’re not a scammer.

I hope this doesn’t come off as preachy or consdescending, I just want to spread the word about how crowded the situation has become over the last few years. Hopefully some of this is news to you, and of help. It’s not necessarily about me, I’ve done the legwork and sent a key to all the legit requests – some other devs won’t be as forgiving. It’s too easy to just assume ‘scam’ and hit that delete button.

Now go play The Swindle, please.

No Comments Yet

You can be the first to comment!

Sorry, comments for this entry are closed at this time.